Newspapers survive by shifting to compact, specialized formats

Tabloid newspaperNewspaper printing has seen a downfall as more and more users turn to their electronic devices to read the news. Many print publications have switched to web-only content.

But a relatively new printing technology called three-around printing lets newspaper press cylinders to print three broadsheet pages per revolution instead of two, and a third shorter in size. This change will result in more compact issues with more sections that take less time to produce.

In a digital age why would we still want print publications despite these improvements?

Sample groups for the Columbus Dispatch, a newspaper that has embraced three-around printing, has shown that readers reflected an overwhelmingly positive regard for the changes in format. Besides, a compact newspaper is easier to handle.\

In addition, the new format allows the publication of more segmented material focusing on specialized topics like real estate, arts or the concerns of specific markets.

Furthermore, as we have mentioned, people are seeking for ‘more real’ experiences. This means that when looking for content, our brain has a predilection for media that stimulates the most number of senses, print media, for example.

Print newspapers are not dead, they are just evolving.


Sources: New Zealand Herald | Printing Industry Exchange | International Business Times